Consumerism - the elephant in the environmentalist’s room
Environmentalism is currently marketed as a luxury brand for guilty consumers. The prevailing assumption is that a fundamental lifestyle change is unnecessary: being green means paying extra for organic produce and driving a hybrid. The incumbent political regime remains in power and the same corporations provide new “green” goods; the underlying consumerist ideology is unquestioned.
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The future of environmentalism is in liberating humanity from the compulsion to consume. Rampant, earth-destroying consumption is the norm in the west largely because our imaginations are pillaged by any corporation with an advertising budget.
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