As a child, he was a fan of Orson Welles’s radio broadcasts, and – although Welles’s political position was as far from [Glenn] Beck’s eventual one as possible – Beck modelled his larger-than-life radio character on him. (His company is named Mercury Radio Arts, after Welles’s.)
The art of storytelling and it’s impact. Just as Welles was able to rile a nation, so is Glenn Beck. For better or for worse, his stories (and that’s what they are) resonate with millions of Americans.
Source: Guardian.co.uk