Cherry Picking is the Enemy of Soul
Matt over at 37Signals recently used this title for one of his postings. I really liked his point on art and design. The premise:
In “A Talking Head Dreams of a Perfect City,” David Byrne describes what he loves in different cities.
There’s an old joke that you know you’re in heaven if the cooks are Italian and the engineering is German. If it’s the other way around you’re in hell. In an attempt to conjure up a perfect city, I imagine a place that is a mash-up of the best qualities of a host of cities. The permutations are endless. Maybe I’d take the nightlife of New York in a setting like Sydney’s with bars like those in Barcelona and cuisine from Singapore served in outdoor restaurants like those in Mexico City. Or I could layer the sense of humor in Spain over the civic accommodation and elegance of Kyoto. Of course, it’s not really possible to cherry pick like this — mainly because a city’s qualities cannot thrive out of context. A place’s cuisine and architecture and language are all somehow interwoven. But one can dream.
Byrne’s article is fascinating, but so is this inital warning about singling out individual elements — the idea that cherry picking is a pipe dream. Qualities cannot thrive out of context. Everything is interwoven.
He goes on to say:
The sum is often greater than the parts
In today’s isolate then cut-and-paste world, it can be tempting to go around trying to single out just the best parts of things. Think of the “show three comps” method of delivering designs to a client. Inevitably the same thing happens: The client picks a few elements from design #1, a couple from #2, and a few others from #3. Then the designer(s) try to frankenstein these pieces together into a “perfect” hybrid — which turns out to be quite imperfect. All that cherry picking destroys any sense of cohesiveness. The end product looks like a collage instead of something unified.
When you cherry pick, you lose integrity. You lose the below-the-surface aspects of what makes something great. You cut the invisible strings that hold the whole thing together. You wind up with a mash-up instead of something that’s got soul.
Of course, the entire identity of post-modernism is this cherry picking and self-referencing. This is why so much post-modernist work fails to stand on its own - until you get what it’s referencing, it is difficult to see its value. At one extreme of music sampling, this is the case as well. The sample is often not chosen because of its inherent beauty but because the musician is interested in the collage of cultures. Unless you get this, a sampled bar of music looped over and over again seems sterile.
